Los Angeles Times, October 23, 2002
by Jessica Strand

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Before there was Roxanne, there was Juliano. And now the 30-year-old pioneer of the vegetarian raw food movement is set to open a restaurant, Raw in Santa Monica, and is launching a supermarket line of packaged raw foods.

Advocates of the raw diet believe that food heated beyond 118 degrees loses nutrients, and so they produce dishes such as pizza or pad Thai using dehydration and pulverizing techniques.

Juliano Brotman, who is known simply as Juliano, has been following a raw diet for eight years, holding raw food "raves" and catering raw food parties, as well as having written "Raw: the Uncook Book" (Regan Books, 1999).

Now his Juliano Raw line of prepared foods including eggless egg salad and mock salmon paté will be introduced at Trader Joe's, Whole Foods Market and Costco in mid-December.

The restaurant is scheduled to open in December at 609 Broadway. The menu will feature "raw comfort food," he says, including cheeseburgers and pancakes with cream and syrup.